The Last Mile Problem: Delivering Campaign Reports Clients Will Actually Read

Your team pours weeks of effort into a marketing campaign. You spend hours compiling data, designing charts, and writing an insightful campaign report to prove its value. You attach the 20-page PDF to an email, hit send, and... what happens next is a mystery. Did the client open it? Did they just skim the first page? Are they viewing it on a phone where the layout is completely broken? The purpose of a report isn't just to send it; it's to ensure the client understands the value you've delivered. But the delivery method itself often breaks this process.

The Limitations of Sending Files

For decades, the standard has been to export a report as a PDF, PPT, or Excel file and email it. While familiar, this workflow is filled with friction that undermines your hard work.

• No Visibility: Once you send a file, you have no idea if it was opened, how much was read, or which sections the client found most important. Your follow-up is always a blind guess.
• Poor Mobile Experience: Complex reports are nearly impossible to navigate on a mobile device. Pinching and zooming through dense tables and charts is a frustrating experience most clients will simply abandon.
• Version Control Chaos: You spot a typo moments after sending. Or the client requests a small data change. Now you have to edit, re-export, and resend the entire file, leading to confusing report_final_v2_updated.pdf clutter.
• File Size & Security Issues: High-resolution reports can be too large for email servers. And once sent, you lose all control over how that sensitive performance data is shared or distributed.

A Better Direction: Link-Based Document Sharing

The solution is to stop thinking of a report as a static file and start thinking of it as a living, breathing document. Instead of attaching a file, you share a single, secure web link. The report is hosted online, perfectly rendered for any device. Any updates you make to the source document are instantly reflected for anyone with the link. Most importantly, you gain visibility into how the document is being consumed. This modern approach transforms the report from a one-way data dump into the start of a meaningful conversation. This is where a service that implements link-based document sharing changes the game.

How Featpaper Solves the Report Delivery Problem

Featpaper is a service designed to change how you deliver documents like campaign reports. You don't create the report in Featpaper; you use it to share what you've already made in tools like Figma, Adobe, or Google Slides, but without the friction of file sharing. When you share a report with Featpaper, you're giving your client access to a clean, focused web viewer. No downloads required. The experience is seamless on both desktop and mobile. But the real power is what happens after you share. Featpaper provides analytics that tell you:

• Who opened the report and when.
• Which pages they viewed and for how long.
• If they re-opened it or shared it with others on their team.

This isn't just data; it's a guide for your follow-up, allowing you to focus the conversation on what matters most to the client.

Don't just send your reports, present them. Deliver your next campaign report with a smart link and see what happens. Change how you send documents with Featpaper.

A Realistic Usage Scenario

Imagine you've just wrapped up a major Q4 campaign analysis for a key client. The Old Way (File Sharing): You export a 45MB PowerPoint file. You email it, hoping the client's server doesn't reject it. You wait two days and send a follow-up: "Hi, just checking if you had a chance to review the report?" You have no idea if they're busy or just uninterested. The New Way (Link Sharing with Featpaper): You upload your PowerPoint to Featpaper and send a single, clean link to the client. An hour later, your dashboard shows the link has been opened. You can see they spent five minutes on the "ROI & Conversion Metrics" page but only 30 seconds on "Social Media Engagement." Now, your follow-up call isn't a timid check-in. It's a strategic conversation: "Hi, I saw you were looking at the report. It looks like the ROI section was a key area of interest. Shall we dive deeper into those numbers?" You've moved from being a passive sender to a proactive, data-informed partner. > Deliver Reports That Drive Conversations