Why Your Figma Marketing Materials Aren't Getting the Response You Expected

Many marketing teams invest hours creating stunning materials in Figma—pitch decks, brand guidelines, campaign assets—only to watch them disappear into email attachments. The designs are polished. The messaging is sharp. But somehow, the response rate stays frustratingly low.

The Hidden Problem Isn't Your Design

Figma has revolutionized how marketing teams create visual content. Real-time collaboration, design systems, easy iteration—it's the go-to tool for modern marketers. But here's what most teams overlook: creating great materials is only half the battle. How you share them matters just as much.

When you export your Figma work as a PDF and attach it to an email, several problems emerge:

• You can't tell if the recipient actually opened it
• Mobile viewing is clunky at best
• Every revision means re-exporting and resending
• Large files get blocked by email servers or ignored entirely
• There's no data on which pages resonated most

A Better Approach: Share Links, Not Files

What if instead of sending files, you sent a simple link that opens your marketing materials in a beautiful, trackable viewer?

Link-based sharing changes the game entirely:

• Recipients view instantly in their browser—no downloads required
• You see exactly who opened it, when, and for how long
• Update the content anytime without breaking the link
• Perfect viewing experience on any device

Explore how Featpaper makes this possible →

How Featpaper Transforms Your Figma Workflow

Featpaper isn't about replacing Figma—it's about completing your workflow. You keep creating in Figma. Then, instead of exporting to PDF and hoping for the best, you share through Featpaper.

Here's how the experience changes:

The insight that changes everything: When you know your prospect spent 3 minutes on your pricing page but skipped the case studies, your follow-up call becomes infinitely more effective.

Start sharing smarter with Featpaper

Real-World Scenario: Marketing Collateral for Sales

Imagine you've just finished a product launch deck in Figma. Your sales team needs it immediately for prospect meetings.

Old way: Export to PDF. Upload to Google Drive. Share folder link. Pray sales finds the right version. When prospects ask for it, sales forwards the file. You never know what happens next.

With Featpaper: Export once. Upload to Featpaper. Share one link with sales. When they send it to prospects, you see:

• Open rates across all prospects
• Which slides get the most attention
• Drop-off points that need improvement
• Device preferences for future optimization

Now your marketing materials become a feedback loop, not a black hole.

Make Your Figma Work Work Harder

You already put the effort into creating compelling marketing materials. Don't let them die in email attachments. Give them the presentation—and the visibility—they deserve.

Try Featpaper free and see who's engaging with your materials →