The Hidden Friction in Sharing Your Design System with PR Teams

A design system is the single source of truth for a company's brand and product experience. Many product and design teams invest heavily in building a robust system to ensure consistency. But when it's time to share this system with external partners, like a PR agency or marketing team, the process often breaks down into chaos. Suddenly, you're dealing with massive file exports, confusing version histories, and endless email threads asking, "Is this the latest version?" The very tool meant to create clarity becomes a source of friction and inefficiency, undermining your PR efforts before they even begin.

The Problem Isn't the Design System, It's the Delivery Method

Your design system, whether it's in Figma, Sketch, or Adobe XD, is a living entity. It evolves with new components, updated brand guidelines, and refined styles. The problem arises when you try to package this dynamic asset into a static file for sharing.

• File Size & Accessibility: A comprehensive design system can be enormous. Exporting it as a PDF or a collection of assets creates a heavy file that's difficult to send via email and even harder for recipients to access on mobile devices.
• Version Control Nightmare: You send the file to your PR agency. The next day, a designer updates an icon. Now your agency is working with outdated assets, risking brand inconsistency in press materials. You have to export and resend everything, creating confusion.
• No Visibility: Did the journalist you sent the brand guide to even open it? Which parts of the component library did your partner agency focus on? With file-based sharing, you have zero visibility once you hit 'send'.
• Poor Viewing Experience: A design system is interactive and complex. A flattened PDF or a zip folder of assets fails to convey the intended user experience and functionality, forcing the recipient to piece everything together manually.

The Solution: Shift from File-Sharing to Link-Based Sharing

Instead of exporting a static, outdated snapshot of your design system, what if you could share a direct link to the source itself? This is the core idea behind link-based document sharing. It treats your brand assets not as disposable files, but as a centralized, living resource that partners can access. By sharing a single, secure web link, you ensure that everyone—internal teams, PR agencies, media contacts—is always viewing the most current version. No more resending files, no more version confusion. Ready to simplify your team's document sharing? Discover a better method with Featpaper.

How Featpaper Solves Design System Sharing Friction

Featpaper is a service designed to solve this exact problem. It's not a tool for building your design system, but a service that fundamentally changes how you deliver it. You keep creating in Figma, Sketch, or your tool of choice. When it's time to share, you use Featpaper to generate a single, trackable link. This isn't just a link to a file; it's a link to a web-based viewer optimized for any device. Your design system is presented beautifully, without requiring recipients to download huge files or have special software.

• Before Featpaper: Exporting a 200MB PDF of your brand guidelines, emailing it to the PR agency, and hoping they use the right version.
• After Featpaper: Upload the document to Featpaper once. Share a single link. When you update the guidelines, the content behind the link updates automatically. Your agency always sees the latest version.

Make PR & Marketing document sharing simpler. Instead of managing attachments, send a professional, trackable link that's always up-to-date. Learn how Featpaper streamlines external collaboration.

Realistic Scenario: Launching a New Feature with a PR Push

Imagine your company is launching a major new product feature. Your design team has updated the design system with new logos, component examples, and usage guidelines. You need to get these assets to your external PR firm so they can prepare the press kit. The old way involves a designer exporting assets, a product manager compiling them into a zip file or PDF, and emailing it. The PR team has questions, so they email back. Meanwhile, a last-minute change to the logo color is made. The whole process repeats. It's slow, error-prone, and frustrating. The new way: The designer uploads the final design system document to Featpaper. They get one link: featpaper.io/view/your-brand-guide. They send this single link to the PR firm. The PR team reviews it on their desktop and mobile devices. When the logo color is updated, the designer simply re-uploads the document to Featpaper. The link remains the same, and the content is instantly current for everyone. Plus, you can track if and when the PR team viewed the guide, which pages they spent the most time on, and follow up with confidence.

> Stop emailing files. Deliver your design system the modern way with a single link. <