Stop Just Sending: A Better Way to Deliver Partner Materials to Customers

Many businesses invest heavily in creating high-quality partner materials, from co-branded sales decks to detailed technical guides. But a critical gap often exists after the creation stage: the delivery. You email the file to your channel partner, who then forwards it to the end customer. After you hit 'send,' you're left in the dark. Did the customer open it? Is your partner using the most current version? The entire process is a black box.

The Friction After 'Send': Limitations of File-Based Sharing

The problem isn't the quality of your documents. Whether it's a PDF, PowerPoint, or a Figma design, the issue is the act of sending it as a static file. This traditional method creates unnecessary friction that undermines your goals.

• No Visibility: You can't tell if a partner or customer has opened the file, let alone which parts they found most interesting. This lack of feedback makes follow-up conversations feel like guesswork.
• Version Control Nightmares: You update a critical slide, but your partner is still presenting the old version to a major client. Sending Deck_V2_FINAL_final.pptx via email is inefficient and creates confusion.
• Poor Mobile Experience: Large files are cumbersome to download and view on a smartphone. The customer is forced to pinch and zoom through a document that wasn't designed for their device.
• Inability to Update: Once a file is sent, it's out of your control. Any mistake or update requires resending the entire document and hoping the old versions are deleted.

The Solution: Shift from Files to Link-Based Sharing

The most effective way to solve these problems is to change the delivery method itself. Instead of attaching a file that creates a duplicate every time it's sent, you share a single, intelligent web link that points to the master document. This approach fundamentally changes the dynamic of document delivery. It turns a one-way, static transaction into a two-way, dynamic channel for communication and insight. Don't just stop at sending—ensure your documents fulfill their purpose. Learn how to deliver and verify with link-based sharing.

How Featpaper Transforms Your Delivery Workflow

A service like Featpaper is designed to implement this modern, link-based sharing method. Instead of attaching a file, you upload your document to Featpaper and share a secure link. This isn't just a URL to a downloadable file; it's a gateway to a dynamic, trackable viewing experience.

• Before Featpaper: You email a PDF. You have no idea if the recipient opened it.
• After Featpaper: You send a link. You get a real-time notification the moment it’s opened and can see exactly which pages were viewed and for how long.
• Before Featpaper: You discover a typo in the deck you just sent to twenty partners. You have to resend it to everyone and ask them to use the new one.
• After Featpaper: You re-upload the corrected deck. The existing link automatically updates to show the new version. All twenty partners have instant access to the correct version without you sending a single extra email.

Don't just send your materials—ensure they're seen and understood. Switch to a smarter delivery method with Featpaper and get insights instead of uncertainty.

A Realistic Usage Scenario

Imagine your channel partner needs to present a co-branded sales deck to a new lead. The Old Way: You email them the 50MB PowerPoint file. They save it, but a week later you update a critical slide with new product data. You have to email them again, hoping they see it and use the new one. You have no idea if their lead ever even saw the presentation, forcing your partner to follow up blindly. The New Way with Featpaper: You send your partner a single Featpaper link. They forward that same link to their lead. You get a notification the moment the lead opens it and see they spent the most time on the pricing and case study pages. When you update the deck with new data, the link your partner has remains the same, instantly serving the latest version. Your partner can follow up with the lead knowing exactly what they're interested in, leading to a much more effective conversation. > Deliver Your Partner Materials Effectively