The Biggest Mistake Teams Make in Pitch Deck Customer Delivery
Sending a pitch deck as a file attachment is a common practice, but it's a blind process. Discover a better delivery method that tells you if your deck was actually viewed.
Many sales and marketing teams spend weeks refining their pitch deck. They craft the perfect narrative, design stunning slides, and export it as a polished PDF. But when it comes to the most crucial step—delivering it to a customer—they fall back on a method that undermines all their hard work: sending it as an email attachment. The goal of a pitch deck isn't just to be 'sent'; it's to be seen, understood, and to persuade. Attaching a file to an email turns this critical process into a complete black box. Did the customer open it? Did they read past the first page? Or did it go straight to the trash? You'll never know.
The Limitations of Delivering Files
Attaching your pitch deck as a file—whether it's a PDF, PowerPoint, or Google Slides link set to 'view only'—creates unnecessary friction and leaves you powerless. The problem isn't the creation tool; it's the delivery method.
- No Visibility: Once you hit 'send,' you have zero insight. You can't tell if the file was opened, which slides resonated, or if it was forwarded to other decision-makers.
- Poor Mobile Experience: Pitch decks are often opened on the go. Forcing a customer to download a large file and pinch-to-zoom on their phone is a terrible experience that reflects poorly on your brand.
- Version Control Chaos: What if you spot a typo moments after sending? Or you need to update a statistic? With a file, your only option is to send a confusing follow-up email with "v2_final_FINAL.pdf", creating version chaos for the recipient.
- Blocked by Firewalls: Large attachments can be blocked by corporate email servers, meaning your pitch might not even arrive.
A Better Direction: Link-Based Document Sharing
Instead of attaching a file that you immediately lose control over, what if you could share it as a smart web link? This approach fundamentally changes the delivery dynamic. The document lives online, and you simply provide access to it through a link. This shift from 'sending a file' to 'sharing a link' solves the core problems of the old method. It's a small change in workflow that gives you back control and provides the feedback needed for effective follow-up. This modern delivery method ensures your pitch deck's purpose is fulfilled. You can deliver your documents with a simple link instead of a file and start tracking engagement immediately.
How Featpaper Solves Pitch Deck Delivery
Featpaper is a service built specifically to perfect this link-based document sharing workflow. It's not another presentation tool; it’s a service that changes how you deliver the documents you’ve already created in tools like Figma, PowerPoint, or Google Slides. Before Featpaper (File Sharing): You email a PDF. You wait, you guess, and you follow up blindly. "Just checking in to see if you had a chance to look at the deck I sent?" After Featpaper (Link Sharing): You send a Featpaper link. You get a notification the moment the customer opens it. You see exactly which slides they viewed and for how long. If they spent five minutes on your pricing page, your follow-up call is now warm and context-aware. If they never opened it, you know a different approach is needed.
Don't just send your pitch deck—verify it's being seen and engaged with. Featpaper transforms your document delivery from a shot in the dark to a data-driven process. Change how you send documents today.
Realistic Usage Scenario
Imagine you're a salesperson at a SaaS company. You've just finished a great discovery call and want to send the prospect a tailored pitch deck.
- Old Way: You export a 20MB PDF, attach it to an email, and hit send. A week goes by with no response. You have no idea if they were too busy, not interested, or if the file got caught in a spam filter. Your follow-up is based on pure guesswork.
- New Way with Featpaper: You upload the same PDF to Featpaper and send the generated link. Two hours later, you get a notification: the prospect opened your deck. The analytics show they viewed all 15 slides, spending extra time on the case study (slides 8-10) and the integration roadmap (slide 13). Now, your follow-up email can be incredibly specific: "Hi John, thanks for taking the time to review the deck. I noticed you spent some time on our integration capabilities and wanted to share some extra documentation on how we connect with Salesforce. Happy to jump on a quick call to discuss that part further."