The Problem with How Agencies Share Sales Assets

Many agencies pour immense effort into crafting persuasive sales assets. From detailed proposals and stunning pitch decks to insightful case studies, these documents are the lifeblood of client acquisition. But after all the work, they often stumble at the last, most critical step: delivery. They attach a file to an email, hit send, and hope for the best, stepping into a blind spot where they have no control or feedback.

The Friction After You Hit 'Send'

The problem isn't the quality of the sales assets themselves. The problem is the outdated method of sharing them as files (like PDFs, PPTs, or Keynote files). This approach is riddled with friction that undermines your sales efforts.

• No Visibility: Did the potential client open your proposal? Did they even receive it, or did it get stuck in a spam filter? You have no way of knowing. You're left guessing whether to follow up or wait.
• Version Chaos: You spotted a typo moments after sending the deck. Or maybe you need to update a crucial statistic. Now you have to send a new email with a file named proposal_v2_final.pdf, confusing the client and cluttering their inbox.
• Poor Mobile Experience: Your carefully designed proposal looks fantastic on a desktop but is a nightmare to pinch and zoom through on a smartphone. In a mobile-first world, this friction can make your agency look outdated.
• Zero Engagement Data: Which parts of your proposal resonated most? Did they spend more time on the pricing page or the case studies? File attachments give you zero data, robbing you of valuable intelligence that could inform your follow-up strategy.

A Better Direction: Link-Based Document Sharing

Instead of attaching a file that you immediately lose control over, imagine sending a single, intelligent link. This approach, often called link-based document sharing, fundamentally changes the post-send experience. The link doesn't just point to a file; it leads to a web-based document that you control and that gathers valuable insights for you.

How Featpaper Solves the Agency Sales Dilemma

Featpaper is a service built specifically to perfect this link-sharing workflow. You upload your final sales asset—a PDF, a presentation, a Figma design—and Featpaper generates a unique link. Here’s how that transforms the experience:

• From Guesswork to Insight: The moment a client opens your link, you're notified. Featpaper provides detailed analytics, showing you who viewed the document, which pages they read, and how long they spent on each section. This data is a goldmine for sales teams, providing the perfect context for a timely and relevant follow-up.
• From Resending to Real-Time Updates: If you need to make a change, simply re-upload the document. The link you already sent automatically updates with the new version. No more sending confusing _v2 and _final files. The client always sees the latest, correct version from the same single link.
• From Clunky Files to a Seamless Experience: The Featpaper viewer is optimized for any device. Your clients can browse your beautiful sales assets smoothly on a phone, tablet, or desktop, without needing to download anything or deal with clunky software.

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Stop the guesswork. See exactly how clients engage with your sales assets. Upgrade your agency's document delivery with Featpaper.

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Realistic Usage Scenario: The Proposal Follow-Up

Imagine your agency just sent a detailed proposal for a six-figure project. Instead of emailing a 30MB PDF, your account executive sends a Featpaper link. The Old Way: You wait two days, hear nothing, and send a generic, "Just wanted to follow up" email, hoping you don't sound desperate. The Featpaper Way: Ten minutes after sending the link, you get a notification: the client is viewing the proposal. You see they are spending several minutes on the "Our Team" and "Success Stories" sections. They briefly skim the budget page. This isn't just data; it's a clear signal. The client is interested in your credibility and results. Your AE can now craft a highly specific follow-up: "I'm glad you had a chance to look at the proposal. I noticed you spent some time on our case studies—our work with Company X seems particularly relevant to your goals. Do you have 15 minutes tomorrow to discuss how we could achieve similar results for you?" This level of insight changes the game from a passive waiting game to a proactive, intelligent sales motion. Make Your Agency's Document Sharing Smarter