Your Sales Materials Are Sent, But Are They Seen? The Delivery Dilemma
Stop wondering if your customers have read your proposals. Learn how to fix the broken delivery method of sales materials and gain crucial insights.
Many sales and marketing teams spend weeks, even months, perfecting their sales materials. That proposal, that introductory deck, that case study—every detail is crafted with care. You attach the file to an email, hit 'send', and then... silence. You're left in the dark, wondering: Did they open it? Which parts did they actually read? Is the file I sent already outdated? This uncertainty doesn't just feel frustrating; it fundamentally undermines the entire effort of creating the material in the first place.
The Problem Isn't the Document, It's the Delivery
Let's be clear: the problem isn't your PDF, your PowerPoint, or your Figma design. The problem is the friction-filled process that happens after you share it. Attaching a file to an email is like sending a message in a bottle. Once it leaves your outbox, you lose all visibility and control. This traditional method is plagued with issues:
- Zero Visibility: You have no idea if or when the document is opened. You can't know which pages the client focused on, or if they just glanced at the first page and closed it.
- Version Chaos: Your team updates the pricing or adds a new case study. Now you have to re-send a new file, creating confusing threads like
proposal_v2_final_FINAL.pdfand hoping your client deletes the old one. - Poor Mobile Experience: Prospects often check emails on the go. Pinching and zooming through a dense PDF on a smartphone is a terrible experience that causes many to simply give up.
- No Post-Share Feedback: You get no data back to help you improve. Which materials are working? Which parts are most engaging? It's all guesswork.
A Better Direction: Link-Based Document Sharing
What if, instead of attaching a static file, you sent a smart web link? This simple shift from 'file-sharing' to 'link-sharing' solves the fundamental flaws of the old method. The document lives online in a centralized place, and you simply share the path to it. This approach immediately gives you back control and provides the insights you've been missing. You're no longer just sending information; you're guiding a customer through a controlled, measurable experience. Ready to see how link-based sharing can transform your workflow? Discover a better way to deliver documents.
From 'Sent' to 'Seen': How Featpaper Fixes Delivery
Featpaper is a service designed around this modern principle of link-based document sharing. It doesn't change how you create your sales materials; it revolutionizes how you deliver them and what you learn after you click send.
- Before (File Sharing): You attach a PDF, send it into the void, and hope for the best. If you need to update it, you start the process over.
- After (Featpaper): You upload your document to Featpaper and get a single, shareable link. Now, you can see who viewed it, when they viewed it, and which pages they spent the most time on. When you need to update the document, you just replace the file in Featpaper. The link your customer has remains the same and automatically shows the latest version, instantly.
Stop guessing. Start knowing. See exactly how your customers interact with your sales materials. Upgrade your document delivery with Featpaper.
A Realistic Sales Scenario
Let's see how this plays out for a sales rep named Alex. The Old Way: Alex emails a 20-page proposal as a PDF to a key prospect. A week passes with no reply. Alex follows up blindly: "Just wanted to check if you had a chance to look at the proposal." Meanwhile, marketing updates the pricing. Alex now has to send another email with "UPDATED proposal" and hope the prospect sees it and discards the old one. The prospect, trying to open the large file on their phone during a commute, gives up after a minute of frustrating pinching and zooming. The Featpaper Way: Alex uploads the proposal to Featpaper and shares a single link. The next day, Alex gets a notification: the prospect has opened the link and spent five minutes on the pricing and ROI pages. When marketing updates the pricing, Alex replaces the document in Featpaper. The link the prospect has is always up-to-date. Alex can now craft a highly relevant follow-up: "Hi, I'm glad you had a chance to review the proposal. I saw you were focusing on the ROI section—can I walk you through our model in more detail?" This isn't just a better process; it's a smarter, more effective way to sell.
> Deliver Your Sales Materials with Confidence. Get Started with Featpaper.